direct letterpress - vertaling naar russisch
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direct letterpress - vertaling naar russisch

TECHNIQUE OF RELIEF PRINTING USING A PRINTING PRESS
Letterpress; Composition (printing)
  • Preparation for the Virgil Scott Letterpress Exhibit at [[Texas A&M University–Commerce]] in January 2015
  • The Virgil Scott Letterpress Exhibit
  • 1917 press room, using a [[line shaft]] power system. At right are several small platen [[jobbing presses]], at left, a [[cylinder press]].
  • The general form of letterpress printing with a [[platen]] press shows the relationship between the forme (the type), the pressure, the ink, and the paper.
  • A printer inspecting a large forme of type on a cylinder press. Each of the islands of text represents a single page. The darker blocks are images. The whole bed of type is printed on a single sheet of paper, which is then folded and cut to form many individual pages of a book.
  • Tools for composing by hand: block of type tied up, a [[composing stick]], a bodkin, and string, all resting in a type galley.
  • quoins]]"
  • A modern letterpress workshop at the [[Basel Paper Mill]], Basel, Switzerland
  • Proof press, 1850
  • Printer operating a Gutenberg-style screw press
  • Wooden type for English printing

direct letterpress      
прямая высокая печать
direct marketing         
  • Cover of Eatons Catalogue, Ontario, Canada, 1884
  • date= 12 January 2017}}</ref>
MODEL OF COMMUNICATING DISCOUNTS AND OTHER SALES OFFERS
Lettershop; Direct marketing services; Direct Marketing; Direct response media; Direct-marketing; Direct-response marketing; Direct response advertising; Direct Response; Direct advertising; Direct marketing objective; Directional marketing; Direct response; Direct response marketing; Direct response ads; Direct response advertisement; Direct marketer
прямой маркетинг; непосредственный контакт продавца с потребителем через почтовую рассылку, телепродажи и т.д.
direct marketing         
  • Cover of Eatons Catalogue, Ontario, Canada, 1884
  • date= 12 January 2017}}</ref>
MODEL OF COMMUNICATING DISCOUNTS AND OTHER SALES OFFERS
Lettershop; Direct marketing services; Direct Marketing; Direct response media; Direct-marketing; Direct-response marketing; Direct response advertising; Direct Response; Direct advertising; Direct marketing objective; Directional marketing; Direct response; Direct response marketing; Direct response ads; Direct response advertisement; Direct marketer
direct marketing noun see direct mail

Definitie

рекламодатель
РЕКЛАМОД'АТЕЛЬ, рекламодателя, ·муж. (офиц.). Лицо или учреждение, помещающее объявления, рекламы в газету, журнал и т.п. или в специальное учреждение, ведающее рекламным делом.

Wikipedia

Letterpress printing

Letterpress printing is a technique of relief printing for producing many copies by repeated direct impression of an inked, raised surface against individual sheets of paper or a continuous roll of paper. A worker composes and locks movable type into the "bed" or "chase" of a press, inks it, and presses paper against it to transfer the ink from the type, which creates an impression on the paper.

In practice, letterpress also includes wood engravings, photo-etched zinc plates ("cuts"); linoleum blocks, which can be used alongside metal type; wood type in a single operation; stereotypes; and electrotypes of type and blocks. With certain letterpress units, it is also possible to join movable type with slugs cast using hot metal typesetting. In theory, anything that is "type high" and so forms a layer exactly 0.918 in. thick between the bed and the paper can be printed using letterpress.

Letterpress printing was the normal form of printing text from its invention by Johannes Gutenberg in the mid-15th century to the 19th century and remained in wide use for books and other uses until the second half of the 20th century. Letterpress printing remained the primary means of printing and distributing information until the 20th century, when offset printing was developed, which largely supplanted its role in printing books and newspapers. More recently, letterpress printing has seen a revival in an artisanal form.

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